Shift-it Coach Newsletter
Volume 9 | Issue 3 | April 26, 2013


Spring has sprung here in Victoria, British Columbia, Canada.

The streets are full of that beautiful shade of green that only newly budded leaves possess.

And it's snowing pink and white petals from the cherry tree blossoms. The only downside is allergies, but at least I can appreciate the beauty between sneezes.

Magic Marker Mastermind Group - 2013
Victoria in Bloom

We're gearing up for a busy May, with two mastermind retreats and the Fundamentals of Interactive-Visuals. Plus, our new local Office Manager is in the process of being selected ... so some slight construction, new desk, computer, etc are being added to our digs.

After years of working primarily with an online team, I'm really looking forward to having a right hand person (right there at my right hand literally!) to strategize and fulfill with. With Tamsyn (marketing and sales) joining us in-person after that. Plus I'll be moving my personal space two doors down in the same building - splitting home and work. Giving me more creation space (can finally spread out my painting supplies and pull out my easel).

Last issue I wrote the article on my Outer Work Model for building your 50-300K process business. This article I want to focus on Inner Work ... the other necessary ingredient to build your successful process practice. Here's to your success!

Yours in SHIFTing IT,

Christina Merkley,
The SHIFT-IT Coach
and Interactive-Visuals Mentor


FUNDAMENTALS OF INTERACTIVE-VISUALS (in person version) May 30 - June 1, 2013, Victoria, British Columbia, Canada

Over 87% of your facilitation, coaching, training and consulting clients are visual thinkers - learn powerful visual skills to boost the effectiveness of how you work with them. This professional skills training thoroughly covers custom chart work, visual scribing, visual facilitation and visual coaching (the four main applications of working visually with groups and individuals) so you can add these powerful tools to your own consulting, facilitation, coaching and training offerings. In-person version only offered once a year, so act fast to claim your spot.

Just 3 Spots Left!
More Info and Online Registration

* Note: Pre-requisite for Visual Coach Certification and Magic Marker Mastermind.

For Consultants, Facilitators, Coaches, Content Experts, Scribes, Artists, etc.
10 Webinars, Wednesdays, May 22 –July 24, 2013, noon-1:30 PDT

Developing one's craft is only part of the puzzle in having a successful solopreneur practice or small business --- to understand and successfully implement solid business strategies are another. Previously my 'Outer Work' model to create and maintain (or revamp) a venture in the 50-300K range has only been available to students in our longer-term masterminds. Now this practical and much needed info is offered, for the first time ever, in a condensed online format. Topics include: inspiration, identity & brand, structures & banking, offerings and proper sales funnel creation, sales & marketing (including social media), pricing and effective collection policies, tech and administrative support (team building), bookkeeping & accounting, and partnering and joint ventures. And, the positive mindset and resilience that underscores it all.

New Class, Register Now!!!
More Info and Registration

2013: In person in Victoria, BC, Canada and/or Via Video Conference

Keen to integrate the visual way of working into your consulting, , facilitation, training or content rich business? On the fast track to becoming a Visual Facilitator, Coach or Scribe? Christina Merkley has limited availability in 2013 for private business coaching and visual skills apprenticeships customized for your unique needs. Get the power of a highly skilled and supportive visual pioneer working one-to-one on your success!

* Exploratory Chat with Christina to discuss your goals and determine which package best for you. Email [email protected] to book.

Private Biz Coaching         Private Skills Training



To Listen Or Download Mp3 Version of This Article, Click Here.

One of the things we do here at SHIFT-IT Coach, Inc. is help people define and manifest their professional and personal goals. While this work is very rewarding overall, anybody who tells you that going for your goals is all sugar and spice and everything nice, is ... well, full of #@!* (insert expletive of your choice).

The manifestation process can be bumpy, and that is actually as it should be. Nobody, in the process of manifesting what they want, has an entirely bump free trip.

Yes, there will be fabulous days. And yes, there will be unfabulous days. The ability to define and manifest what you want (be it professional or personal) is a journey ... one where the ability to self soothe serves well.

Last issue I outlined my Outer Work Model (the practical stages and steps one needs to employ to build a successful process practice. However Outer Work is only a part of the success equation --- doing your Inner Work is as, if not even more, important. You must keep an even inner keel in order to keep putting one foot in front of the other. The development of more emotional mastery is key.

For those #@!* days here are some soothing concepts to consider (note: if it's a really, really bad day ... then these may piss you off, so come back to them when your vibe settles a bit).

Feel Your Feelings:
If you are having a hard day, the first thing to do is to just allow yourself to be where you are and feel your authentic feelings. If you fight them or make them wrong, you just exasperate things. If you stuff them, there can be negative side effects (i.e. they come out in a big BLAH later or you run the risk of somatic illness).

Feel Your Feelings

So, if you are frustrated ... be frustrated. If you are mad ... be mad. If you are sad ... be sad. If you are all of those things and more, well ... be all of those things and more.

Human beings have feelings and some of them are negative and complicated ... and that is totally ok and as it should be!

Some of the coaching that I personally do (the more meta-physical and Law of Attraction oriented) can be classified as spiritual. I love spiritual/meta-physical circles, however sometimes there is a tendency to only be comfortable with some emotions --- the 'positive' ones; and to negate the other ones.

Human beings have a RANGE of emotions and they all serve us. Yes, its not helpful to forever stew in the negative range. You do want to get off of the negative, eventually, onto something that ultimately serves you (and those around you) better. But if you move off of it too soon, you run the risk of 'spiritual bypass' ... paving over things in an inauthentic or incongruent way. This will not serve in the long run as you can end up living an inauthentic and incongruent life. Not something healthy for those of us who aim to live a creatively expressed life.

Work Your Layers:

When you are having a tough day, it can be very difficult to instantly shift to a better feeling state, even if you want to. That is why the first mode of approach is to feel your feelings. When we give ourselves the permission to just feel our feelings, and be who we are being in that moment, a softening eventually occurs and we're able to connect to the next layer of feeling that lies beyond the original one. A slightly softer one. Often under the anger or frustration is sadness or other tender emotions (disappointment, yearning, despair).

Work Your Layers

In The THEO Accelerator (mastermind that I co-lead with Sheila & Marcus Gillette and THEO), this forgiveness letter process was brought forward by one of the participants as a resource for working through the layers of feelings that can often accompany a tough time in life. Its great (even though I have reservations about 'forgiveness' as a catch all concept to aspire to, but I'll save that for another article). This process is a helpful way to methodically work your way through your layered emotions to get to a softer, better feeling place ... a SHIFT. If one wants to call that forgiveness, then so be it.

Use It To More Clearly Define What You Do Want:
When your feelings have reached a softer place, you can now use the original #@!* for a better purpose. You can use it to define what you DO want and put your focus on that.



My terminology for this is "FLIP IT, FLIP IT GOOD" (for the Devo fans in the room). The previous blog posts below elaborate further on this helpful concept (and include links to visual tools and other resources to help you APPLY this useful technique to your own circumstances).

The Positive Role of Angst & Discomfort
Soften the Sting of Betrayal
Turn Crap to Gold

Some Things Take Time ... And That's Ok:

Some things take time

Moving up the Vibrational scale is important, but don't take it too far. Some things cannot be rushed. They have their own timing. Big milestones like ailing loved ones, health challenges, changing financial or career trajectories, relationship transformations and other big changes (heck, even the process of becoming a decent visual practitioner) ... well, they have their own timing.

Try to be patient with the time it takes for them to unfold. And try also to recognize the progress you HAVE made, rather than focusing on what still needs to occur.

Blog Comments: Thoughts? Reactions? Have something to add? Click here to leave comments and read those left by others.

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©2013 Christina L. Merkley

You can, as long as you include this blurb and a functional link to my site:

Author's Bio: SHIFT-IT Coach, Inc. is a boutique training and coaching company specializing in visual and energetic process work for groups and individuals. Founded by Christina Merkley, pioneering Visual Facilitator and Coach, we work deeply with individuals, partners and conscious businesses to define and manifest what you really want. We also train Process Professionals from across the globe in our innovative ways of working. For more information visit: and


pursuing In the scheme of things, life is short. It's a shame not to live it in alignment with who you truly are. We have successfully SHIFTed to a life of authenticity, creativity and abundance that is aligned with who we truly are.

Let us assist you in doing the same via private mentorship. We specialize in individuals who need to get their 'special it' into the world (entrepreneurs, biz owners, team leaders, teachers, consultants, facilitators, trainers, coaches, therapists, visual practitioners, etc.).

We coach you to build/enhance your internal or external practice or small business (including identity/brand, biz basics, creation of effective offerings, necessary systems (tech and socio) and marketing & sales). As well as having a satisfying personal life of supportive family, friends and community. Stop splitting your energy - create a congruent life that truly works for you!

Coaching Options


Are you a process professional with a creative bend? Are you intrigued with the visual way we work with our clients? We've trained hundreds of facilitators, consultants, trainers and now coaches, counselors, social workers, etc from around the globe. Learn fundamental visual skills that you can use in your own work with groups and individuals. Come join the visual tribe!

Training Options



Christina Merkley
The SHIFT-IT Coach &
Interactive-Visuals Mentor

SHIFT-IT Coach, Inc. is a boutique training and coaching company specializing in visual and energetic process work for groups and individuals. Founded by Christina Merkley, pioneering Visual Facilitator and Coach, we work deeply with individuals, partners and conscious businesses to define and manifest what you really want. We also train Process Professionals from across the globe in our innovative ways of working. For more information visit and

Full Bio


>>A Note From Christina

>>Events Calendar

>>Featured Article: Inner Work For Those #@!* Days

>>Connect with Christina

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Looking for more rich, SHIFT-IT content? Check out my blog for recent ramblings, resources and general interest features:

7 Tips To Build Your 50-300K Biz

Give ...Yet Also Know Your Worth

How to Do Fun Visioning Over the Holidays

The Joys and Challenges of Group Dynamics

Yes Virginia, There Is A Santa Claus ... You!

Your Seeming Procrastination May Actually Be Right Timing

Click here to read the SHIFT-IT Coach blog.


Browse past issues here.

Listen to the ezine here.


The SHIFT-IT Home Retreat Kit®

Christina's Websites:

Visual Facilitation


Visual Coaching

SHIFT-IT Coach, Inc




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