Volume 4, Issue 12 | September 12, 2008
www.shift-it-coach.com | [email protected]


Welcome to your September SHIFT-IT e-Zine.

  1. A Note From Christina
  2. Fall Programs Start Sunday & Monday
  3. In Your Words: Sabrina Dove
  4. Feature Article: Are You the Pack Leader of Your Vision?
  5. Recent Blog Entries
  6. More Links & Resources


Dear %$firstname$%,

September is whipping right along isn’t it?!

I’ve really enjoyed the Fr-ee SHIFT-IT Community Expo that I hosted the last two weeks – two tele-seminars and my foray into live streaming video (a first for me!).

Unfortunately the first try at the video didn’t work so great (yeah, no audio and a stuck screen is really not great). But the video gods took pity on me and allowed me to re-record it last night.

We’ve got it up on my blog now, so please check it out (Warning: I only sound like Minnie Mouse for the first 30 seconds or so, then it clears up.)

Also, you can still access the tele-seminar recordings if you missed signing up for these fr-ee community events. Simply go to this link to register and you’ll immediately be given access to the mp3 download page.


On call two I talked about ‘Trouble at the Border’... how to deal with the resistance you may feel towards parts or all of your Personal Vision. One of the stories I told was about my fascination and appreciation of the work of dog psychologist Cesar Millan.

To celebrate Season 3 of his series (I just finished watching the DVD set), I have updated an article I wrote a year or two ago about Cesar and his work with dogs … and how we can apply some of his thinking to our relationship with our Personal Visions.

Hope you enjoy!

See you next issue!

Christina Merkley,
The SHIFT-IT Coach




  • Are You Finally Ready to Become Your Next Self?!
  • Are You a Visual or Creative Thinker?
  • Do You Lean Towards Law of Attraction Principles? 

If so, my fall SHIFT-IT programs start this Sunday and Monday... and there is still a spot with your name on it if you act fast!  Two levels for both beginning and intermediate SHIFTers. 

Get organized.  Get clear.  Get your energy aligned and make the decision to be, do and have whatever it is YOU most want to create (either professionally or personally – or both!).

Both programs are ‘virtual’ formats – conducted by phone and webinar technology (so you SEE as we go).  If you can’t make all the live calls, no problem, they’ll be recorded so you won’t miss a thing.   This virtual way of connecting allows folks from many different geographies and time zones to gather... without the environmental impact of costly travel.  What unites us is our vibrational match and our shared desire to Become Our Next Selves via my SHIFT-IT methodologies.

Level 1: SHIFT-IT COACHING GROUP (for SHIFT-IT beginners) Sept 15-Oct 27 (Mondays, 4-5:30 pm PST by Webinar):
What’s the IT(s) you want to SHIFT?  Get crackin’ with this 7-week group coaching experience that guides you step-by-step through the completion of my SHIFT-IT Graphic Coaching Process®.  Appreciate your past.  Contemplate your present. Precisely clarify what you now want to manifest and bust through the junk that is keeping you stuck.  Includes SHIFT-IT Home Retreat Kit (or dis-count if you already have it!).  The perfect place to start if you are new to SHIFT-IT work and/or Law of Attraction.    Full Details and Online Registration

Level 2: Merkley’s Manifestation Mastermind (for SHIFT-IT alums) Sept 14-Nov 30 (Sundays, 10-11:30am by Webinar):
Got your Magnetism Map (personal vision) all worked out?  Ready for your next level of manifestation support? This advanced experience is for past SHIFT-IT attendees and clients... the next level of Law of Attraction application and community.  Learn and practice a full range of LOA methods.  Plus extra sessions on the physical world tools of internet marketing, web technology, team building, etc.  The next level of tools that I’ve personally used to manifest my own successful work and life shifts.   Full Details and Online Registration.

If you are a vibrational match to either of these programs, we look forward to having you join us in just a few days! 

Perfect timing to get going on your next SHIFTs!





"Christina truly believes in her clients and the entire SHIFT-IT process. She has such a wonderful, positive, confident energy. She is extremely honest and is willing to share her breakthroughs and challenges with refreshing candor. I've gone through other coaching programs and always felt that the coaches were more preoccupied with saving time and money more than with my outcome. Christina is very generous with her energy and is very quick to respond to my questions in depth. Since doing SHIFT-IT, I’ve developed original visual curriculum, created my own web site and packaged a global awareness course that is being piloted in NYC public schools this summer! I'm very excited about these energy-raising projects!”

Sabrina Dove, www.sabrinadove.com, California

In Your Words: Have news and testimonials to share about the results of your SHIFT-IT experience?  Just send us a brief blurb with your photo to share your news with the SHIFT-IT community. 



I have a guilty pleasure confession to make – I’m a bit of a DVD nut.  Lately I’ve been blitzing through the third season of a favorite National Geographic channel show, called the ‘Dog Whisperer’.  Have you seen or heard of it?  It follows the ins and outs of ‘dog psychology expert’ Cesar Millan.

Now, I’m not a huge dog fan (although everyone in my family has one and I grew up with them).  I like dogs and all, but its not like I go out of my way to usually watch dog stuff.  But a few years ago via Oprah I heard about Cesar’s talents and since Season One I’ve been totally hooked. 

Cesar’s energy reading abilities are incredible and surprisingly there are several strong parallels between righting wayward dogs (and their owners) and helping people define and create their desired futures (personal visions).

It’s an Energy Thing: The cool thing with dogs is that you can’t fool them.  You know the old adage that ‘animals smell fear’ --- well, according to Cesar, dogs are no exception.  They sense your energy.  And, its not just fear, they basically know how you feel about them and more importantly, how you feel about YOURSELF.  Whether you are in charge, confident and comfortable in your own skin (and around them) or you aren’t. 

Funny thing is, your Personal Vision is pretty much the same.  It’s all about energy.  Your Vision can tell how you feel about it and how you feel about yourself.  Whether you are comfortable and secure, or whether you are afraid and hesitant.  Visions, just like dogs, like stable and reliable energy (Cesar calls it taking a ‘calm and assertive stance’).  Dogs need leaders that they can feel safe and aligned with.  Otherwise they will walk all over you, or worse, turn nasty.

A Strong Pack Leader Mentality is Key:  Dogs are pack animals.  And as such they instantly gauge who’s in control – who is the real boss.  They need to know where the lines are and what is expected of them.  If you don’t assume the Pack Leader role, then they will take it for themselves.  Pretty soon you have a dog running you (as opposed to you running the dog).  That is the problem with the majority of the Cesar Millan’s episodes --- including Oprah.  The dog has taken over the owners, and lots of neurotic behavior (on both sides) ensues. 

Millan spends a lot of his time coaching the owners to assume the stance of a calm and assertive Pack Leader.  Getting them to stand straight, walk powerfully and throw their shoulders back – holding the leash with confidence and verve.  He also teaches them how to nip resistance in the butt, as soon as it shows, instead of waiting for dramatic escalation --- pretty darn similar to what I do with my coaching clients in relation to the new Vision they have just created for themselves. 

Consistent Application Over Time:  One episode after another Millan gets fabulous results by demonstrating to pet owners how to be and act with their animals.  The key is consistent application over time.  They’ve got to retrain themselves and their pets to create new habits that get them the desired results – not the same old, same old.  And, the kicker is, the pets actually like the discipline and lines of command that are given – they relax and go with the new flow (and things right themselves amazingly fast). 

The same goes for the Vision side of things.  If you have a hard time creating or getting something in some area of your life, then you need to do things differently  --- you need to retrain yourself and create new habits.  The retraining needs to occur in your mindset and energy (being) and then in your behavior (doing).  The key is to keep up with the new way of being and doing until it becomes a habit (becomes your new norm … becomes your ‘vibration’).  Just like with the wayward dog situation, you can begin to see results almost immediately --- but you need to keep it going in order to sustain the change. 

Healthy Confidence and ‘Dominance’:  Some of Millan’s clients are uncomfortable assuming the dominant stance that Millan coaches.  He often has to define the word ‘dominant’ or ‘authority’ for his clients.  That dominance in the way he is using the terms doesn’t mean being cruel, harsh or militaristic (or abusive or dysfunctional).  It means being strong and in command in a relaxed and confident manner --- a healthy and good leader. 

I too often have to coach my clients that it is ok to take a strong and assertive stance in your life --- in fact, its imperative to manifesting what you want.  That it is necessary to get comfortable in receiving and allowing more – in whatever areas of life that you are wanting to expand. 

If your stance and energy are wishy washy, so will your results be.  In order to manifest what you want you need to send out a direct and confident message about who you are becoming and what your world will be like --- and what the ‘universe’ (or whatever you want to call it) will produce for you. 

We Aren’t Dogs, And:  Now in closing, let me reassure you that I’m not equating people with dogs or drawing the metaphor too strongly here.  People are people and dogs are dogs.  However I think Cesar Millan’s fascinating approach has some very helpful hints in how we people can manage our own affairs. 

So, if your interest has been piqued, I invite you to check out Millan’s DVDs the next time you are at the video store.  And view it through the lens of what it tells us about how our personal energy is picked up by the larger world around us and how by making some changes in our inner world we can exact changes in our outer world.  Give some thought about stepping up and assuming the calm and assertive Pack Leader role your life --- and watch the SHIFTs happen!

© 2008 Christina L. Merkley

WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this blurb with it:

Christina Merkley, "The SHIFT-IT Coach" and creator of the SHIFT-IT Method® is a Visioning and Strategic Planning Expert specializing in Graphic Facilitation and Law of Attraction techniques. Based in charming Victoria, British Columbia, Canada, she works deeply with individuals, partners and groups in defining and getting what they really, really want. For more information visit: www.shift-it-coach.com


Looking for more rich, SHIFT-IT content? Check out my blog for recent ramblings, resources and general interest features:

  • Working with Leanne’s Resistance
  • It Ain’t Always Pretty... Or Easy!
  • Volunteer Valery’s Magnetism Map
  • Free SHIFT-IT Community Expo!
  • Settled Into New Home/Studio
  • A Great Abraham Quote

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Christina Merkley is The SHIFT-IT Coach. Creator of the SHIFT-IT Graphic Coaching Process®, she guides individuals, partners and groups in defining and getting what they really, really want.

A teacher of Law of Attraction, she is also an expert in visual meeting techniques, strategic planning and visioning: having worked for such notable companies as BBC, Readers Digest Funds, eBay and Stanford University. After a move from San Francisco, she now lives in charming Victoria, British Columbia, Canada - where she maintains a vibrant coaching, facilitation and training practice.

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Copyright © 2004-2008 Christina L. Merkley. All rights reserved.
4-1054 Southgate Street, Victoria, British Columbia, V8V 2Z2, Canada